Use Surfer to write articles that read well and rank high

Surfer gives you options. Generate a list of relevant keywords, create an outline and write amazingly optimized content while getting real-time feedback from our Content Editor. OR! Combine the research, writing and optimization process into the click of a button with Surfer AI and receive your article in 20 minutes.

The choice is yours!

Your favorite writer’s best kept secret

While you focus on writing amazing content, Surfer’s Content Editor will provide you with relevant keywords and a real-time measure of optimization. Use Surfer to write with confidence and precision.

Unlock the power of AI

Generate not only articles, generate traffic

Surfer AI streamlines content creation by taking care of research, writing, and optimization. This frees you up to review the final product and hit 'Publish' with confidence and precision.

plan & share

Generate briefs with catchy headlines in seconds

Use the built-in Outline Builder to structure your content into a detailed outline complete with unique potential headings and questions.

write & rank

Write and optimize content in any language

With Surfer, you aren’t limited to only English and Spanish.

Write and optimize simultaneously using the real-time metrics for structure, word count, NLP-ready keywords and images, and rank high anywhere in the world.

verify & publish

Ensure the authenticity of your article and avoid potential penalties

Whether you’re producing AI-generated content, or writing it yourself, checking your article for plagiarism is a solid idea if you want to avoid penalties, truly engage your audience and limit awkward misunderstandings with clients! Then, simply publish it!


Google Docs? Wordpress? Jasper? No problem.

Surfer works where you work.


Here's what our customers say about using Content Editor

I love using Surfer because it allows me to scale on-page optimization in the most effective way possible. Creating SEO-driven briefs is a snap with Content Editor and writers love it because of how straight-forward the recommendations are. If you want to perform modern SEO; you need to try Surfer.
Steve Toth
With the Content Editor’s help, I created 32 high-quality text briefings in 4,5 hours (keyword research and competitor analysis included). It was enough to fill in the editorial calendar for the next two months.
Matthis Janssen
"This year, my agency wrote 1,975,002 words with Surfer. The writers know exactly which words they should use, and how they should use them. They get the content length and topic suggestions which speeds up the process. Most importantly, they genuinely enjoy working with Content Editor. We would be lost without it."
Craig Dewart
My Content Pal


Frequently Asked Questions
Can Content Editor help me optimize my content for more than 1 keyword?

Yes, you can optimize for up to 20 main keywords. Make sure to separate each keyword or keyword phrase with a comma [,] or by pressing the shift + enter key together.

For best results, consider planning your content calendar with Keyword Research. Keyword Research helps with identifying topic clusters (groups of related keywords), which you can build Content Editors around.

Keywords in a topic cluster share relevance to each other and help you make sure your content matches search intent you are targeting.

What is the benefit of using Content Editor with NLP turned on?

NLP stands for Natural Language Processing.

NLP enables Google to understand natural language just like humans do - this is how language models such as BERT or MUM interpret text, search queries, video, and even audio.

The NLP-based algorithms at Google interpret the meaning, structure, and sentiment of your text. They assess how relevant your content is to your niche, which impacts your rankings.

At Surfer, we use NLP to extract relevant entities related to your main keyword. With NLP-based guidelines, you’ll know which terms you should use, where, and how often - to let Google know your content is relevant to what users are looking for.

Can I share a Content Editor with my team?

Yes! You can generate a shareable link in any Content Editor which can be used an unlimited number of times. People with a shareable link can review and edit the work directly in the tool. Alternatively, download our GoogleDocs extension for Chrome browser or use our WordPress integration. Have Content Editor’s guidelines overlayed on either platform!

Remember: shareable links are not available in the Lite plan.

How does Surfer work?

Surfer is a Content Intelligence solution that merges content strategy, creation, and optimization into one smooth process – to help content teams grow brands, organic traffic, and revenue.

It uses NLP solutions, machine learning, an analysis of over 500 web signals, and more. All guidelines are real-time, competition-based, and Google-compliant.

With all the research done for you by Keyword Research and Content Editor letting you know how to best optimize your article, you’ll free hours of your time. To close the loop, Audit and Grow Flow add-ons will help you monitor, manage, and improve your content process, regardless if you work alone or in a big team. For even more in-depth SEO data, be sure to add the SERP Analyzer add-on to your toolset!

For more information, please visit our Knowledge Base.

How are guidelines generated?

Surfer looks to your ‘Organic Competitors’ for insights on what type of content ranks best. Organic Competitors are pages that rank in the top 10 of Google for the Content Editor’s chosen SERP location. It’s best practice to review your Organic Competitors and only select those that share your search intent and have a Content Score of 68+.

What languages does Surfer support?

Surfer works with most languages! A full list of supported languages is available in our Knowledge Base.

Who uses Surfer?

Surfer is used by agencies, in-house teams and individuals who want to power-up their content marketing strategy and skyrocket organic traffic from their blogs. Surfer community grows every day and currently includes 18 645+ customers from 159+ countries, and over 233 422 active users. Among them are well-known brands, such as: Jasper, FedEx, ClickUp, Lenovo, Opera, Square, Shopify, FreshBooks and, hopefully, you! 🤞

What payment methods do you accept?

We accept credit and debit cards (monthly & yearly subscriptions), and bank transfers (yearly subscriptions only). We do not support PayPal payments.